Competitive IntelligenceMarket

Know what your competitors change.

Kanso watches the competitor pages you approve, spots what changed, compares their site with yours and turns verified findings into opportunities and actions. Every finding shows the quote it came from.

Free to start · No credit card required · See how it works

Works with
  • Your website
Competitor Pulse · Pricing page changed
What changed
R1 − Starter: $29 per month
A1 + Starter: free for up to 3 users
A2 + Team: $24 per user per month
Northwind added a free planHigh confidence

Evidence: lines R1, A1 and A2 of the pricing page, as read on 6 Nov.

Illustrative example. The companies, pages and changes shown are invented, not real data.

The problem

Watching competitors is slow, and easy to get wrong.

Kanso reads the pages for you and keeps the evidence for everything it tells you.

Checking by hand

Keeping an eye on competitors means visiting the same pages again and again.

Claims without proof

Competitor reports often state things no page actually says.

Findings that go nowhere

Knowing what changed is only useful when it turns into something you do.

The difference

Without Kanso, and with it

Without Kanso

  • Revisiting pages by hand
  • Missing quiet changes
  • Reports you cannot check
  • No next step

With Kanso

  • The pages you choose, watched
  • Every change spotted, line by line
  • A quote behind every finding
  • Opportunities and action cards

How it works

From a competitor's page to your next move.

Competitive Intelligence · Northwind
Watched pagesOnly on northwind.example
  • northwind.example/pricingApproved
  • northwind.example/featuresApproved
  • northwind.example/blogSuggested

A suggested page is watched only after someone on your team approves it.

Illustrative example. The companies, pages and changes shown are invented, not real data.

Capabilities

What Competitive Intelligence covers

Tracked competitors

Your own list of competitors, each with its own page. Anything not yet researched stays empty instead of guessed.

Watched pages

Only pages on a competitor's own website, and only once someone on your team approves them.

Change detection

Snapshots of each watched page, compared line by line, so a quiet change on a pricing page is not missed.

Evidence-backed signals

Every signal quotes the lines that changed. The quotes are taken from the stored change, never written by a model.

Website comparison

Your site and a competitor's, feature by feature. A feature counts only with a quote from a page that was read.

Competitor profile

Category, founding year, one-liner and founder, each from a quote on the competitor's own site.

SEO and content opportunities

Gaps from the comparisons, gathered across every competitor you track.

Action cards

Concrete next steps built from verified findings. Nothing is invented, and an owner or admin decides.

Part of Kanso, not a separate tool

It works from the same understanding of your business as every other specialist. It is on the Lite and Pro plans.

See pricing →

Questions

Competitive Intelligence questions

Plans and what each one includes are on the pricing page.

  • It watches the competitor pages you approve, spots what changed, compares a competitor's site with yours, and turns verified findings into SEO and content opportunities and action cards.

Start

See what your competitors are changing.

Choose who to watch, approve the pages, and Kanso brings you the changes with the evidence.

Free to start. See pricing