Turn real search opportunities into article drafts.
Kanso reads your Google Search Console data, picks a query where you are not yet on the first page, and writes a long-form draft for it in your brand voice. You review the draft, then decide what to do with it.
Free to start · No credit card required. Article drafts need Search Console connected. See how it works
Content marketing is mostly operations
Knowing you should publish is easy. Deciding what to write, writing it well and keeping it up is the work.
Finding topics takes time
Working out which topics have real search demand, and where your site is not yet showing up, means digging through data.
Search data is not a brief
Turning a list of queries into something a writer can start on is its own piece of work.
Long-form is slow
A complete guide takes hours to research, outline and write, and that time competes with everything else.
Quality is hard to keep consistent
Voice, structure and depth drift when articles are written irregularly, by different people.
It never ends
Content marketing is a pipeline. Each article is followed by the next, which makes it operational work.
Drafts get stranded
A good draft needs somewhere to wait for review, or it gets lost between tools.
Without Kanso, and with it
- Opening Search Console and sifting through queries
- Deciding which query is worth an article
- Researching and outlining from scratch
- Writing 1,400 or more words in your brand voice
- Repeating all of it for the next article
- Moving each draft between tools for review
- Your Search Console queries read for you
- A query chosen where there is search demand and you are not yet on page one
- A long-form Markdown draft written in your brand voice
- The draft waiting in your Agents Feed, rendered with a table of contents
- Copy or download it, and publish it wherever you choose
- No draft at all when nothing qualifies, instead of a guess
From a search signal to a draft you can review
The Writer Agent does not write random blog posts. It starts from the queries your own site already shows up for, and it stops at a draft.
Search Console signal
Queries your site already shows up for.
Opportunity
A query with demand where you are not on page one.
Draft
A long-form article written for that query.
Review
You read it in your Agents Feed.
You take it further
Edit and publish it in your own tools.
It writes the draft. You decide what happens next.
Kanso does not publish your articles, connect to your CMS or change your website. The draft waits in your Agents Feed, and you edit and publish it yourself, in your own tools.
From Search Console to a reviewed draft in five steps
Find an opportunity
Kanso starts from your Search Console data, not from a guess.
- Needs Search Console connected, with read-only access, and a property chosen by the workspace owner
- Reads the queries your site appeared for over the last 30 days
- Keeps queries with enough impressions where you are not yet on the first page
- Picks the most searched of those. If none qualifies, it writes nothing
Choose the topic
The chosen query becomes the article's target keyword.
- There is no separate brief to approve. The query goes straight to the writer
- The writer is given your product information and brand voice documents
- It is told the shape of the article: length, headings, keyword placement and FAQs
- It is told not to invent statistics about your own traffic or users
Write
One long-form article per run, as a Markdown draft.
- Aimed at roughly 1,400 to 2,000 words, as a complete guide from the basics to practical steps
- A title and H2 and H3 headings, with the target keyword in the title and the first paragraph
- Asked to close with a FAQs section of six questions and a one-sentence call to action
- A response that is cut off is rejected rather than saved
Review
The draft waits in your Agents Feed.
- Each draft shows its word count and the keyword it targets
- Open it rendered, with a table of contents you can click to jump around
- Copy it as Markdown or download it as a .md file
- Mark Complete clears it from your feed when you are done
Take it further
Publishing is yours. The draft is the starting point.
- Edit the Markdown in your own editor and publish it in your own CMS
- Kanso does not edit, regenerate or publish articles, and has no CMS integration
- Run the agent again for a new draft, which may target the same query
- Kanso does not track how an article performs afterwards
What the Writer Agent does
Driven by Search Console
Starts from the queries your own site already appears for, not from a generic topic list.
An opportunity filter
Keeps queries with enough impressions where you are not yet on the first page, and picks the most searched of them.
Long-form drafting
Writes one complete article per run, aimed at roughly 1,400 to 2,000 words, as Markdown with a title and headings.
Your voice and your product
Written from your product information and brand voice documents, and told not to invent statistics about your traffic or users.
Built for search
Puts the target keyword in the title, the first paragraph and a few subheadings, and is asked to end with a six-question FAQs section.
A draft feed
Each draft waits in your Agents Feed with its word count and target keyword, so it does not get lost.
A readable review
Open it rendered, with a clickable table of contents, instead of reading raw Markdown.
Copy or download
Take the draft as Markdown, by copying it or downloading a .md file, and carry on in your own tools.
Honest when there is nothing to write
If no query qualifies, or Search Console is not connected, it says so instead of making something up.
Drafts are created. Nothing is published.
Two different things are easy to confuse in content tools. Kanso only does the first.
When a draft is created
Each time you run the Articles Agent, it creates one draft. A Monday, Wednesday and Friday schedule is built for this, but scheduled runs are currently paused, so drafts are created when you run the agent. A scheduled run, when it is on, still only creates a draft.
What Kanso never does
It never publishes an article, schedules a publication, connects to WordPress, Webflow, Framer, Wix or any CMS, or changes your website. Publishing is a step you take.
Evidence, then opportunity, then content
A prompt box can write about anything. Kanso starts from evidence about your own site.
Starts from your search data
The topic comes from queries your site already appears for, so it is tied to something real instead of a guess.
Written against your context
The draft uses your product information and brand voice, the same documents Kanso's other agents work from.
Honest about its limits
It skips a run when nothing qualifies, stops when Search Console is missing, and makes no promise about rankings or traffic.
Why a steady flow of drafts matters
Articles do not guarantee results. They give your site more ways to be useful.
Meet search demand
Articles aimed at queries people already use give your site a way to answer them.
Answer customer questions
A good guide can answer the questions your audience keeps asking, once, in detail.
Build lasting resources
Long-form pages can stay useful and findable long after they are published.
Keep a pipeline moving
A steady flow of drafts makes a regular publishing habit easier to keep.
Kanso Writer Agent, a manual workflow, or a generic AI writer
| Manual content workflow | Generic AI writer | Kanso Writer Agent | |
|---|---|---|---|
| Search opportunity input | You review Search Console by hand | You choose and paste the topic | Reads your Search Console queries and picks one |
| Article generation | Written by hand | Yes, from your prompt | Yes, one article per run |
| Long-form draft | Hours of writing | Yes | Aimed at about 1,400 to 2,000 words, with headings and FAQs |
| Brand voice and product context | Your own judgment | Only what you paste into the prompt | Your brand voice and product documents |
| Scheduled drafting | Whenever someone has time | Not usually part of it | Built for Monday, Wednesday and Friday, but scheduled runs are currently paused. Run it on demand |
| Draft feed | A shared folder | A chat window | Drafts collect in your Agents Feed |
| Editing in the product | In your own editor | In its chat window | Not provided. Edit in your own tools |
| Regeneration | Rewrite it yourself | Usually | Not provided. Run the agent again for a new draft |
| SEO metadata and internal links | By hand | Varies | Not provided |
| CMS publishing | Copy it into your CMS | Varies | Not provided. Kanso has no CMS integration |
| Automatic publishing | Not applicable | Varies | Not provided. Kanso never publishes your articles |
Tools and workflows vary. This describes the typical case of working by hand, or with a general AI assistant that is not connected to your Search Console data.
Part of Kanso, not a separate tool
The Writer Agent works from the same company documents as Kanso's other agents. Start with your website, and see the pricing page for which plans include it.
Got questions?
Writer Agent questions
Where the Writer Agent is used
These use cases name this agent in their workflow. Each one says what it produces and where you stay in control.
Turn Search Console Data Into Content
Turn Search Console opportunities into long-form article drafts in your brand voice, for you to review and publish.
Insurance
Search and content drafts for insurance agencies. You approve every word; Kanso does not check compliance.
Travel
Destination and inspiration content drafts for travel agencies and tour operators, for you to review.
Wineries
Storytelling and search content drafts for wineries and tasting rooms, for you to review and publish.
Nonprofits
Storytelling and search content drafts for nonprofits with small teams.
Build a Marketing Strategy
Enter your website and Kanso builds the strategy documents, including a marketing strategy and brand voice, that its agents work from.
Find your next content opportunity.
Kanso reads your search data, drafts the article, and leaves the publishing decision to you. Enter your website to start.
Get started free · No credit card required