Turn what your firm knows into posts and articles you review and publish.
Kanso drafts first-person LinkedIn posts from your company context, turns Search Console data into article drafts, and checks the pages that describe your services. Everything is a draft for you to edit before it goes anywhere.
Free to start · No credit card required. See how it works
At a glance
Your expertise is the product, and it is hard to see from outside
A firm sells judgement, and judgement is hard to show. The people who have it are busy with client work.
Billable work comes first
Writing a post or an article is time not charged, so it slips, and the firm looks quieter than it is.
A firm's voice is personal
Clients hire a person, and a principal's own voice takes time to write.
Service pages age quietly
A page describing a service may lack a clear title, description or canonical link, and nobody has looked.
From a blank page to a draft in your own voice
Kanso produces the first draft from what your website says. The knowledge and the final say are yours.
- Writing posts in the gaps between client work
- Describing your firm's tone to every writer
- Not knowing what your service pages look like to search engines
- Drafts written in a principal's first-person voice from your company documents
- An article draft for a query your site already appears for
- A check of your service pages and of how AI crawlers can read them
Voice, depth and findability
LinkedIn and Writer produce the words. SEO and GEO look at the pages that carry them.
LinkedIn Agent
Writes one first-person draft per run from your company context, on one of six rotating categories such as a lesson learned.
- It produces
- A LinkedIn draft of about 150 to 220 words, with a short rationale.
- Where it fits
- Keeps a principal's voice present.
Writer Agent
Picks a Search Console query where your site is not on page one and drafts one long-form article in your brand voice.
- It produces
- A Markdown draft in your Agents Feed.
- Where it fits
- Gives expertise a longer form.
SEO Agent
Analyses up to 25 public pages, such as service and about pages, and turns Search Console data into recommendations.
- It produces
- Findings on how your service pages are titled, described and linked.
- Where it fits
- Checks the pages visitors reach.
GEO Agent
Checks nine named AI crawlers against your robots.txt, looks for llms.txt and structured data, and estimates citability.
- It produces
- A readiness analysis and a labelled estimate.
- Where it fits
- Checks how machines read the firm's pages.
A light routine for a busy partner
Five steps. Kanso drafts and checks; the firm edits and publishes.
- 01Kanso
Write the firm down from its website
Enter your website and Kanso reads the homepage and the same-site pages it links to, then writes five company documents, including a brand voice. They reflect only what your pages say, so correct them where the site is thin.
Run the LinkedIn Agent
It writes one first-person draft per run, told not to invent statistics, customers, meetings or personal stories. It takes no brief, so it starts from your documents, not a particular matter.
Turn search demand into an article
With Search Console connected, it keeps queries from the last 30 days with more than 50 impressions where you are not on page one, picks the most searched, and drafts an article. If none qualifies, it writes nothing.
Check the pages that describe your services
The analysis reports on titles, descriptions, canonical links, headings and links across up to 25 pages. GEO adds crawler rules, llms.txt and structured data.
- 05You
Review, remove detail, publish
Read each draft for accuracy and client confidentiality, edit it, and publish. A LinkedIn post goes out only when you press Post now, to your personal profile. Articles are published in your own tools.
What you receive
Everything waits in your Agents Feed until you act.
LinkedIn drafts
A first-person post of about 150 to 220 words with a one-line hook and a rationale for the angle.
An article draft
Long-form Markdown for a query you already appear for, with its keyword shown. The length is requested, so it can vary.
Service page findings
Recommendations that name the page, the reasoning and the data behind them.
An AI-readability check
A status for crawler access, llms.txt and structured data, plus an estimate labelled as one.
You review every word
Kanso cannot know what is confidential, accurate or appropriate for your profession. You can.
Kanso does
- Drafts from your company documents
- Re-checks the final LinkedIn text before it is sent
- Records the tasks you open
You decide
- What is accurate, confidential and appropriate to say
- Whether a draft is published, where and when
- Which site findings become work
Kanso never
- Publishes an article or edits your website
- Posts to LinkedIn without your click
- Checks professional or advertising rules
Where this fits
Situations, not results. What the drafts say depends on your documents.
A principal wants a presence
Run the LinkedIn Agent when there is a spare half hour, then edit the draft so it reflects a view you actually hold.
A service question people search for
If Search Console shows it on page two, the Writer Agent can draft an explainer for the firm to rework.
A services page that never changed
The analysis shows whether it has a clear title and description and whether crawlers can reach it.
How Kanso approaches a firm's marketing
Each point is something the product does today.
It starts from your own words
Drafts come from documents written from your website, and they are told not to invent statistics, clients or stories.
Posting stays manual
Every LinkedIn post needs a click, and an unclear outcome is flagged for you to check, never retried.
Findability is checked too
Your service pages get an analysis and an AI-readability check.
What Kanso does not do for professional firms
A firm's marketing carries professional risk. These are the limits.
It does not check professional rules
Kanso does not review drafts against advertising, conduct or confidentiality rules. That review is yours.
It does not know your clients
It reads your public website, not your engagements, so it cannot tell what is confidential.
It does not post to a firm page
LinkedIn posts go to a personal profile as text only, with no images and no company-page publishing.
It does not take a brief
LinkedIn drafts come from your company context. You cannot ask for a post on a given matter.
It does not schedule, measure or publish articles
No scheduler, no impressions or follower figures, and no CMS integration.
Related use cases
Build Your Founder Voice
Draft founder-voice posts for LinkedIn and X from your marketing context, then edit and publish them yourself.
The LinkedIn and X drafts in more detail.
Turn Search Console Data Into Content
Turn Search Console opportunities into long-form article drafts in your brand voice, for you to review and publish.
The Writer workflow in more detail.
Questions about this use case
Can Kanso write posts about a particular engagement?
No. LinkedIn drafts come from your company context and take no brief. You edit a draft to say what you want, and keep client detail out.
Does it check that content follows professional rules?
No. Kanso does not review drafts against advertising, conduct or confidentiality rules.
Where do posts go?
To the personal profile you connect, as text only, and only when you press Post now. Kanso does not post to company pages.
Do the LinkedIn drafts need Search Console?
No. Only the article drafts need it. The LinkedIn drafts and the site analysis do not.
Will the drafts sound like me?
They follow the brand voice document Kanso writes from your website. Edit that document and the drafts follow it.
Does it publish my articles?
No. It has no CMS integration. Drafts are Markdown you copy or download and publish yourself.
See plans and pricing · All use cases
Put your firm's expertise on the page without losing the billable hours.
Enter your website. Kanso writes your company context and drafts posts and articles for you to review.
Get started free · No credit card required