Make each practice area easy to find, and draft the explainers that go with it.
Kanso reviews the pages that describe your practice areas, checks what search and AI crawlers can read, and drafts general explainers from your Search Console data for an attorney to edit. It gives no legal advice and checks no conduct or advertising rules.
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At a glance
A firm is found by what it practises, and its pages rarely say it well
People search for a legal problem, not a firm. The pages that should answer them are often thin, duplicated or hard for a crawler to read.
Practice pages are uneven
One area has a full page and another has a paragraph. Titles and descriptions repeat across them.
Authority has to be shown, not claimed
A well-explained page earns trust, but writing one competes with billable work.
Public statements carry professional exposure
A sentence that sounds like advice or implies a result can be a problem, so nobody writes casually.
From uneven practice pages to a clear list of what to fix and explain
Kanso reads the public site and drafts general information. Whether it may be published is for the firm to decide.
- Reading each practice page to see how it is titled
- Wondering whether crawlers can read the site
- Choosing the next explainer from memory
- A review of up to 25 pages with the evidence for each finding
- A report on the rules your robots.txt sets for nine named AI crawlers
- A draft explainer on a legal topic your site already appears for
Page review, machine readability and a first draft
SEO, GEO and Writer carry the work. LinkedIn is available for a partner's own profile.
SEO Agent
Samples up to 25 public pages, such as the homepage and practice-area pages, and ties the findings to Search Console data.
- It produces
- Findings on titles, descriptions, canonical links and duplication across practice pages.
- Where it fits
- Shows which practice pages are weak.
GEO Agent
Reports which of nine named AI crawlers your robots.txt disallows, checks llms.txt and structured data, and estimates how citable pages look.
- It produces
- A readiness report and a labelled estimate.
- Where it fits
- Shows what machines can read of each practice page.
Writer Agent
Takes a Search Console query where the site is off page one and drafts one long explainer in your voice.
- It produces
- A Markdown draft for an attorney to review.
- Where it fits
- General information, not advice.
LinkedIn Agent
Drafts one first-person post per run for a partner's profile.
- It produces
- A post of about 150 to 220 words.
- Where it fits
- Optional visibility for an individual lawyer.
A review loop that ends with an attorney
Five steps. Kanso reads and drafts; a lawyer decides.
- 01Kanso
Profile the firm from its site
Kanso reads your homepage and the pages it links to on the same site, then writes five documents that include a brand voice. It does not know your jurisdiction or specialisms except as the pages state them.
Review the practice pages
The analysis flags missing titles, empty descriptions, absent canonical links and weak headings across the sample, with the evidence beside each flag.
Check what crawlers can read
It shows which named AI crawlers your rules shut out, whether llms.txt is served and what structured data is present. It checks the published rules, not whether any crawler visited.
Draft a general explainer
With Search Console connected, it keeps queries from 30 days with more than 50 impressions off page one and drafts for the most searched. It takes no brief and is not told what the law is.
- 05You
Attorney review, then publish
An attorney checks accuracy, jurisdiction and professional rules, rewrites as needed and approves it. The firm publishes it in its own tools. Kanso does none of that.
What you receive
Everything sits in the Agents Feed for review.
Practice-page findings
Each names the page, why it matters and the data behind it, and can become a tracked task.
A crawler and readiness report
Which named crawlers are allowed, whether llms.txt exists, and an estimate labelled as one.
An explainer draft
A long Markdown article on a topic people already search for on your site.
A lawyer owns every published word
Kanso has no knowledge of the law, your clients or your obligations.
Kanso does
- Reads your public pages and search data
- Drafts general information
- Records tasks you open
You decide
- Whether a draft is accurate and appropriate
- Which attorney approves it
- Where and when it is published
Kanso never
- Advises on what the law requires
- Publishes an article or edits your site
- Posts to LinkedIn without your click
Where this fits
Situations, not results. They depend on your site and your queries.
A practice area with one thin page
The sample shows it lacks a clear title and description, and an attorney decides what to add.
A question clients keep raising
If Search Console shows searches for it on page two, the Writer Agent can draft a general explainer to verify.
A site rebuilt last year
The crawler report shows whether the new robots.txt still allows the crawlers you intended.
How Kanso approaches a law firm's site
Each point is something the product does today.
It says what it sampled
The review covers up to 25 pages and says so.
Crawler rules are shown, not judged
It reports what your file does and leaves the choice to the firm.
Drafts avoid inventing
The agents are told not to make up statistics, clients or stories.
What Kanso does not do for law firms
Legal marketing sits inside professional rules. These are the limits.
It does not give legal advice
It does not know the law, a jurisdiction or a client's situation. A draft is general text for an attorney to check.
It does not check conduct or advertising rules
Kanso does not review drafts against any bar or advertising rule and does not approve anything for publication.
It does not handle client matters
No intake, case, conflict or client records. It reads your public website only, so it cannot tell what is confidential.
It does not review every page
The analysis samples up to 25 pages of the site.
It does not publish or edit your site
There is no CMS integration, and nothing is posted without your click.
Related use cases
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How the Writer Agent chooses what to write.
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What the crawler report covers, and what it leaves out.
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Draft founder-voice posts for LinkedIn and X from your marketing context, then edit and publish them yourself.
How the LinkedIn drafts are made.
Professional Services
Turn your firm's expertise into LinkedIn posts and articles you review and publish.
A neighbouring page, for firms that sell general expertise.
Financial Advisors
Content drafts for advisors to review. Kanso does not check compliance with advertising rules.
Another regulated practice with its own boundaries.
Questions about this use case
Can Kanso tell me what the law says on a point?
No. It does not give legal advice and does not know your jurisdiction or any client's situation. Drafts are general information for an attorney to review.
Does it check that content meets bar or advertising rules?
No. Kanso does not review drafts against any professional or advertising rule, and does not approve content for publication.
Can it see our clients or cases?
No. It reads only your public website, plus Search Console data when connected.
Does it check every practice page?
No. The analysis samples up to 25 public pages.
Does it tell me which AI crawlers my site blocks?
Yes. It reads robots.txt and reports, for nine named crawlers, whether each is disallowed. It does not show whether any has visited.
Does the crawler report need Search Console?
No. The crawler report and the page review read your public pages. Only explainer drafts need it.
See plans and pricing · All use cases
See how your practice pages read before a client does.
Enter your website. Kanso reviews your pages and checks crawler access, leaving every decision with your firm.
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