Explain cover in plain words, from the questions people already search for.
Kanso reads your Search Console data, picks a question where your agency sits just off page one, and drafts an explainer for you to edit and approve. It also drafts LinkedIn posts and checks your site's pages. It quotes no policy and checks no rules.
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At a glance
Everyone searches before they call, and the agency has no time to answer in writing
People look up what a policy term means or what a type of cover includes before they contact anyone. An agency's day goes on quotes, renewals and claims calls.
Questions go unanswered on the site
Common questions about cover are answered over the phone, again and again, and never written down for search to find.
Leads are costly and uneven
Paid lead sources bring mixed intent, which makes pages that earn attention on their own more valuable.
Public wording needs a careful eye
A sentence about what cover does or does not include has to be right, and a drafting tool cannot judge that.
From the same phone answer every week to a draft you can approve once
Kanso turns a question people search into a first draft. You make it accurate and decide whether it goes live.
- Answering the same cover question by phone
- Leaving product pages unchecked
- Writing posts around quoting deadlines
- A draft explainer for a question your site already appears for
- First-person LinkedIn drafts told never to invent customers or stories
- A review of the pages people reach from search
Search-led content, a site check and a voice for the principal
Writer leads for an agency, because the work is answering questions. SEO and LinkedIn support it, and GEO checks crawler access.
Writer Agent
Picks a Search Console query where your agency is not on page one, such as a coverage question, and drafts one long explainer in your voice.
- It produces
- A Markdown draft for review and correction.
- Where it fits
- Turns a repeated phone question into a page.
SEO Agent
Samples up to 25 public pages, such as product-line and contact pages, and ties the result to Search Console data.
- It produces
- Findings on titles, descriptions and headings for pages a searcher lands on.
- Where it fits
- Makes sure the answer can be found.
LinkedIn Agent
Writes one first-person draft per run from your documents for an agency principal's profile.
- It produces
- A post of about 150 to 220 words.
- Where it fits
- Gives the agency a visible voice.
GEO Agent
Lists which of nine named AI crawlers your robots.txt blocks and whether llms.txt is served.
- It produces
- A readiness report.
- Where it fits
- Shows what machines can read.
From a repeated question to an approved page
Five steps. The judgement on accuracy stays with licensed people at the agency.
- 01Kanso
Profile the agency from its site
Kanso reads your homepage and linked same-site pages, then writes five documents that include a brand voice. If the site never says which lines of business you write, the documents will not either, so correct them.
- 02You
Connect Search Console
The workspace owner connects it read-only and chooses the property. It shows the questions that already bring people to your site.
Draft an explainer
It keeps queries from the last 30 days with more than 50 impressions where you are off page one and drafts for the most searched. It cannot take a topic from you, and a newer site may have no qualifying query.
Review the pages that carry the answer
The page review flags missing titles, empty descriptions, absent canonical links and weak headings across up to 25 pages.
- 05You
Verify, approve, publish
A licensed person checks every statement about cover, removes anything that reads as a quote or a promise, approves it, and publishes it in your own tools. Posts leave only on Post now.
What you receive
Drafts and findings wait in the Agents Feed.
An explainer draft
A long Markdown article for a query people already use to reach you, with its keyword shown.
Page findings
Each finding names a page, its reasoning and the data behind it.
LinkedIn drafts
A first-person post with a hook and a short reason for the angle.
Every statement about cover is yours to verify
Kanso knows nothing of policy wording, products or carriers.
Kanso does
- Drafts general explainers from your search data
- Re-checks a post's text before it goes
- Records tasks you open
You decide
- Whether every statement about cover is correct
- Who at the agency approves it
- Whether and where it is published
Kanso never
- Quotes a policy or recommends cover
- Posts or publishes without your click
- Edits your website
Where this fits
Situations, not results. They depend on your site and what people search.
A coverage question people keep asking
If Search Console shows it on page two, the Writer Agent can draft a general explainer for a licensed colleague to verify.
A page per line of business
The review shows which of them lack a clear title or description.
A principal who should be visible
A LinkedIn draft gives a starting point to rewrite around a real view.
How Kanso approaches an agency's content
Each point is something the product does today.
The topic comes from real searches
Drafts start with a question that already reaches your site.
Writing avoids invention
The agents are told not to make up statistics, customers or stories.
Publishing stays with you
There is no scheduler and no automatic posting.
What Kanso does not do for insurance agencies
An agency runs on systems and rules Kanso does not touch.
It does not quote or advise
It does not price a policy, compare carriers or recommend cover. An explainer is general text for a licensed person to verify.
It does not check compliance
Kanso does not review drafts against advertising, licensing or consumer rules, and does not certify that anything may be published.
It does not connect to carriers or an agency system
No quoting tools, policy records, lead systems, email or customer data.
It cannot tell what a policy says
It reads your public website, so it does not know your products' terms.
It does not publish or schedule
There is no CMS integration, so publishing is manual, and LinkedIn posts leave only on Post now.
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For agencies that are owner-run and small.
Questions about this use case
Can Kanso quote or recommend cover?
No. It does not price policies or advise anyone. The Writer Agent drafts general explainers from your search data.
Does it check that my wording meets the rules?
No. Kanso does not review drafts against advertising, licensing or consumer rules, and it does not approve anything for publication.
Can it write about my specific products?
Not on request. A run takes no brief, and Kanso does not know your products' terms. Edit a draft to be accurate.
Does it connect to our agency system?
No. Kanso reads your public site, plus Search Console data if you connect it.
Can I get explainer drafts without Search Console?
No. Explainer drafts need it. The page review and LinkedIn drafts do not.
Does it post to LinkedIn for me?
No. LinkedIn posts go out only when you press Post now.
See plans and pricing · All use cases
Turn the questions you answer by phone into drafts.
Enter your website. Kanso profiles the agency and drafts content from your search data for a licensed colleague to verify.
Get started free · No credit card required