Draft the explanations and posts clients read before they call, then review them yourself.
Kanso drafts first-person LinkedIn posts and general explainer articles from what your website says, and checks the pages that introduce your practice. Every draft is for your own review. Kanso gives no financial advice and checks no advertising rules.
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At a glance
Trust is built before the first meeting, and the rules around saying anything are strict
People research an advisor before they call. The advisor has client work to do, and a rulebook that makes every public sentence a decision.
Clients come first, marketing comes last
Review meetings and planning fill the week, so the practice's own pages go quiet.
A generic post is worse than none
Boilerplate about markets reads as noise, and a specific view takes time to write.
Wording carries professional risk
A promise or a figure that is fine in conversation can be a problem in public.
From a blank page to a draft that you, and your supervisor, can edit
Kanso writes a plain first version. Whether it can be published is a judgement for you and anyone who reviews your marketing.
- Writing posts late in the evening
- Explaining your tone to every freelancer
- Not knowing how service pages read to a search engine
- A written profile of the practice, drawn from your website
- Drafts told never to invent clients, statistics or stories
- A review of the pages a prospective client lands on
Voice, explanation and the pages that introduce you
LinkedIn and Writer produce words for you to edit. SEO looks at the pages those words point to. GEO is available for crawler checks.
LinkedIn Agent
Drafts one first-person post per run, on one of six rotating angles such as a lesson learned, in the advisor's own voice.
- It produces
- A post of about 150 to 220 words with a short rationale.
- Where it fits
- Keeps a personal profile active.
Writer Agent
Takes a Search Console query where your site sits off page one and drafts a long-form explainer in your brand voice.
- It produces
- A Markdown draft for your review.
- Where it fits
- General education, never a recommendation for a person.
SEO Agent
Looks through up to 25 public pages of your site, with Search Console data where connected.
- It produces
- Recommendations about how your about, services and contact pages are built.
- Where it fits
- Checks what a prospect sees first.
GEO Agent
Reports which of nine named AI crawlers your robots.txt shuts out and whether llms.txt exists.
- It produces
- A readiness report.
- Where it fits
- Checks what AI systems can read of the practice's pages.
A routine that leaves the judgement with you
Five steps. Kanso drafts; you and your reviewer decide.
- 01Kanso
Describe the practice from its website
Kanso reads your homepage and the same-site pages it links to, then writes five documents, one of them a brand voice. They say only what your pages say, so correct anything wrong or missing.
Draft a LinkedIn post
The draft avoids invented clients, figures or stories. A run takes no brief, so it cannot be pointed at a client, product or market view; you shape it by editing.
Draft a general explainer
With Search Console connected, it keeps 30-day queries with over 50 impressions off page one and drafts for the most searched. The draft is general information in your voice, not a recommendation.
Check the introductory pages
The review covers up to 25 public pages and reports on titles, descriptions, canonical links and headings, with the evidence beside each finding.
- 05You
Edit, route for approval, then publish
Remove anything that could read as advice or a promise, send the text through whoever supervises your marketing, and publish it yourself. LinkedIn posts go out only on Post now.
What you receive
Everything is a draft in your Agents Feed until you act.
LinkedIn drafts
A first-person post with a hook and a one-line reason for the angle.
An explainer draft
A long Markdown article on a topic people already search for on your site, with the keyword shown.
Introductory page findings
Each finding names the page, why it matters and the data behind it.
No draft leaves without a person deciding
Kanso holds no client information and knows nothing of the rules that apply to you.
Kanso does
- Writes a first draft from your website's profile
- Re-checks a post's text before it is sent
- Keeps a record of tasks you open
You decide
- Whether any sentence could read as advice or a promise
- Who reviews it before publication
- Whether, where and when it is published
Kanso never
- Gives financial advice or assesses suitability
- Posts to LinkedIn on its own
- Publishes an article or edits your site
Where this fits
Situations, not results. The drafts depend on your documents.
An advisor wants a quiet presence
Run the LinkedIn Agent when there is time, then rewrite the draft around a view you can stand behind.
A general question people search
If it sits on page two for your site, the Writer Agent can draft an educational explainer for you to correct.
An about page that never says who you serve
The review shows whether it has a clear title and description.
How Kanso approaches an advisor's marketing
Each point is something the product does today.
It starts from what you have published
The profile comes from your own pages, and drafts are told not to invent.
Posting is one click, held by you
An unclear outcome is flagged for you to check, never resent.
The introductory pages are checked too
A post leads somewhere, and that page gets a review.
What Kanso does not do for financial advisors
A regulated practice needs more than a drafting tool. These are the limits.
It does not give financial advice
It does not assess suitability, recommend a product or comment on any person's situation. An explainer draft is general text for you to review.
It does not check advertising or supervisory rules
Kanso does not review drafts against any regulation and does not certify that a draft may be published. That review is yours and your firm's.
It is not an archiving or supervision system
It tracks a draft's status, but it does not keep records for any rulebook.
It holds no client data
It reads your public website, so it cannot tell what is confidential.
It makes no performance promises
It states no returns or results, and reads no engagement figures.
Related use cases
Build Your Founder Voice
Draft founder-voice posts for LinkedIn and X from your marketing context, then edit and publish them yourself.
How the LinkedIn and X drafts are made.
Turn Search Console Data Into Content
Turn Search Console opportunities into long-form article drafts in your brand voice, for you to review and publish.
How the Writer Agent chooses what to write.
Get Found in AI Search
Check how readable your site is to AI systems, estimate how citable it looks, and turn the gaps into actions.
What AI crawlers can read of your pages.
Professional Services
Turn your firm's expertise into LinkedIn posts and articles you review and publish.
A neighbouring page, for firms that sell general advisory expertise.
Questions about this use case
Does Kanso check that my content follows advertising rules?
No. Kanso does not review drafts against any regulation or approve content for publication. That review is yours and your firm's.
Can it give financial advice or recommend products?
No. It does not assess suitability or comment on anyone's circumstances. The Writer Agent drafts general explainers from your own search data.
Can it write about a specific client or market view?
No. A run takes no brief, so drafts start from your practice's profile. Edit a draft to say what you intend.
Where do LinkedIn posts go?
To your connected personal profile, as text only, and only on Post now.
Does it keep a record of what I publish?
It tracks each draft's status. It is not an archiving system for regulated communications.
Can I use Kanso without Search Console?
Yes, except explainer drafts. Posts and the service-page review run without it.
See plans and pricing · All use cases
Give your practice a first draft to review.
Enter your website. Kanso profiles the practice and drafts posts and an explainer for you and your reviewer to edit.
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