Author
Writes the Kanso blog
Shreyas M V writes the Kanso blog: growth case studies, guides and marketing playbooks on growth, SEO and distribution.
A five-day customer research sprint for founders: read threads, reviews and support tickets first, then run scripted interviews. Includes an eight-question interview script and four fill-in templates. The method is built from three published guides, and the schedule is our own design, untested.
Shreyas M VFourteen startup communities scored 0 to 4 for four founder audiences on four stated checks: open, free, a place to talk and a named audience. See the arithmetic, what the sources say about Slack, why Discord is not scored, and the cost of one gated community worked out.
Shreyas M VA six-step voice of customer copywriting method for reviews and threads, with a worked mining example: nine phrases from three hypothetical statements, counted by voice and not by row, then turned into draft lines. It shows what a small set supports, and no source here measures conversion.
Shreyas M VChargebee's public record shows a content hub, glossary pages, events and a free entry plan, but no free tool. See each free offer graded by source, plus a price-tier table built from Chargebee's own GTM figures that shows which free offer fits which price point.
Shreyas M VboAt sold on Amazon, Flipkart and Myntra first and backed it with Bollywood and cricket endorsers. See the revenue figures with the arithmetic, a channel-mix reading of the 2018 numbers, the figures that conflict, and what no source here covers.
Shreyas M VA 25-week calendar for launching a B2B SaaS in India and the US on one date, from 12 weeks before to 12 weeks after. Built from three published launch guides, with the time-zone arithmetic shown and our own analysis labelled. No source here has India or US market data.
Shreyas M VWhat llms.txt is, what Google's guidance says about it, which tools and agents read it, and a ship-or-skip rule. Includes a table that grades each claim by who made it, the adoption arithmetic, and a plain statement of what no source has measured.
Shreyas M VEvery popular GEO tactic graded as official guidance, research, practitioner opinion or unknown, with Google's guidance read first. Includes the tactics Google says to skip, a five-check framework for GEO vendors, and a plain account of what no source here can show.
Shreyas M VForty SEO audit checks for small sites in five tiers, from the blockers that keep a page out of search to conditional checks most sites can skip. Each row says how to run the check and when to skip it, built from Moz's and Serpstat's audit guides.
Shreyas M VWhat public sources say about Show HN titles, first comments and timing: the rules, the survival figures from a 10,000-post sample, the top-10 scores with the arithmetic shown, and a method for building your own dataset. It says plainly that no first-hand dataset is included.
Shreyas M VA playbook for small teams: a ten-field experiment template, then the low-traffic statistics in plain terms. Worked sample-size and duration tables, five options when traffic is short, and a decision rule to write before launch. No experiment results are reported.
Shreyas M VA 25-field content brief template in four parts, with information gain and source fields that the pages read for it do not list. Includes a filled-in brief for this page's own topic, a field-coverage table for two ranking pages, and the fields a solo writer can skip.
Shreyas M VX can work for B2B SaaS when the buyer is a developer or founder, and the evidence does not support it as a demo engine. See every figure in three ranking guides graded by date and basis, a five-question decision table and a $1,000 test worked through.
Shreyas M VA six-check fairness rubric applied to ten SaaS 'X vs Y' pages as three published write-ups describe them. See which show figures on both sides, dates and the rival's strengths, and why the pages themselves were not opened.
Shreyas M VA risk-by-task matrix for 17 marketing tasks, scored on reach, undo cost and stakes: which need approval before AI output ships, which a spot-check, which only a log. Built from three vendor guides, with the scoring shown, no tests of our own and a clear line between documented and analysis.
Shreyas M VA four-step SaaS positioning method (alternatives, unique attributes, value, segment) worked through two invented companies, with a statement template, five tests and a two-week schedule. The examples are illustrations, and no source here measures results.
Shreyas M VTwelve SaaS pricing pages scored on a five-doubt rubric (cost, fit, limits, worth, navigation) from two published teardowns, with the arithmetic shown, where the guides disagree and steps to score your own page. No screenshots, and no source measures conversion.
Shreyas M VPostman's path from a free Chrome Web Store tool to a team standard, read channel by channel. Dated user and funding claims with the arithmetic shown, a workspace breakdown, and a stage-by-stage check of which moves a dev-tool founder can reuse.
Shreyas M VZapier's integration pages pair a searched task with data only Zapier holds, published for every app and app pair. See the page families, the templates side by side, traffic figures that disagree, and a six-check usefulness gate.
Shreyas M VSkip AI when briefing it, reviewing it and redoing the rejected part takes longer than doing the task yourself. A break-even formula for founders and seven tasks to hold back, each tied to a published source, with hypothetical hour figures and no tests of our own.
Shreyas M VA task-by-task map of 19 marketing jobs: which an AI CMO can run alone, which it can only assist, which stay human, and where approvals belong. Includes what Kanso itself does not do and why the sources disagree on autonomy.
Shreyas M VA one-page marketing strategy fits nine fields on one sheet, from situation and objective to what you are not doing. Get the template, a worked example for an invented company, a table showing which of three published templates each field comes from, and what to leave out.
Shreyas M VTen AI company homepages read on 17 October 2026, with each claim scored on a four-level evidence rubric. See which claims show a source, a named person or only a link, which show nothing beside them, and how to run the same check on your own page.
Shreyas M VA content distribution plan for small teams that maps one Kanso article to twelve assets across LinkedIn, X, Reddit and owned channels. See the selection checks, what changes by channel, a time budget, and what the page cannot show: no results are reported.
Shreyas M VCanva's template pages share one layout, carry a working tool and sit in a parent and child hierarchy, but three write-ups put its organic traffic anywhere from 73.2 million to 270 million a month. The figures side by side, the arithmetic behind the 1 million new users claim, and what a small team can borrow.
Shreyas M VA five-step, 30-minute weekly Reddit routine for B2B founders: rule check, search, a 10-point thread qualification rubric, replies and a log. See the rubric scored on three example threads, a four-week stop rule, and what no source could show: no results are reported.
Shreyas M VPull the queries ranking around positions 8 to 20 out of Search Console, check the live results, and sort each into improve, leave or new page. Includes eight do-not-touch rules and a worked example with invented figures, and says plainly that no source here measures results.
Shreyas M VBrowserStack's growth read from its own company page and three profiles: a dated timeline, the arithmetic behind its funding and customer figures, where the sources conflict, and a sitemap method for the search traffic no source measures.
Shreyas M VA technical founder can cover the first 90 days of marketing in 71 hours over 13 weeks. See the hours, the output and the stop rule for every week, how the estimates were built, and what two sourced founder accounts do and do not show.
Shreyas M VA founder needs four Search Console reports on a monthly schedule: Performance, page indexing, URL Inspection and Sitemaps. See what decision each report supports in a table built from Google's documentation, how the metrics are defined, and which reports to skip.
Shreyas M VZoho's growth strategy checked claim by claim: the product-suite flywheel, the no-ads and bootstrapped story, and what the sources can and cannot back up.
Shreyas M VSearch Console's Generative AI performance report counts impressions in Google's AI features by page, country, device and date, with no clicks or queries. See what it shows, what it leaves out, why you may not see it, and a monthly review routine tied to landing pages.
Shreyas M VMatch each Search Console status to the stage that is failing: discovered, crawled, indexed, ranked or clicked. A six-question decision tree with causes, fixes, Google's own rules for each status and the Next.js settings that stop a page at the index stage.
Shreyas M VHacker News can work for B2B founders who sell to technical buyers, but only as participation, not broadcast. See what its guidelines allow, a post, comment or stay out call for seven situations, and what no source here could verify.
Shreyas M VA LinkedIn posting system for technical founders starts with a log of what you build, decide and hear. See the source map for commits, customer calls and decisions, the screening checks, five post shapes, a worked example and a weekly routine.
Shreyas M VZerodha grew mainly through low pricing, referral and affiliate payouts, and free education in Varsity rather than paid advertising. No source gives Varsity's traffic, sign-ups or cost, so this separates the documented from the inferred and reconciles customer figures that disagree.
Shreyas M VStripe's docs work as marketing by letting a developer run a real payment request before talking to anyone, but no source measures the effect. See what docs.stripe.com shows, a dated search check, how the top pages treat docs, and an eight-line audit for API products.
Shreyas M VMost organic traffic drops come from a small set of causes, and you find yours by segmenting the drop before you change anything. Seven steps, a segmentation worksheet and a change-log template, with AI Overviews tested last instead of blamed first.
Shreyas M VAnswer first, say who you are, mention the product only when it fits and keep the link out by default. A five-step Reddit reply framework built from three top guides, with annotated good and bad example replies, where the guides contradict each other, and a short note on Hacker News.
Shreyas M VFreshworks' reported marketing channels, from comparison pages and expert webinars to a Dreamforce blimp, graded by how well each is sourced. See what its Nasdaq listing and 10-Ks confirm, and what is still unverified.
Shreyas M VDuolingo had 58.7M daily and 140.6M monthly learners in Q2 2026 and targets 100M daily users by the end of 2028. See the timeline, how free lessons, mobile, streaks and weekly testing built the base, why growth slowed in 2025, and how it plans to speed up.
Shreyas M VRazorpay's early traction came from developers who could test the product on their own, but no source measures what its docs added. See a table of every docs claim by source, the acquisitions behind its product suite, and what is known about its startup programs.
Shreyas M VReddit users say they trust the platform 90% of the time to learn about new products, and 51% of global purchase-discussion mentions happen there. See which real subreddits founders use, the organic and paid routes, real case studies and a first-30-days plan.
Shreyas M VX ranks posts in three stages and, according to three 2026 guides, rewards replies, early engagement and X Premium accounts while holding back posts that link off the platform. See what each guide claims, where they disagree and how to test the rest on your own account.
Shreyas M VA five-point checklist to run every week: SEO, AI search, content, competitors and distribution. Covers six SEO terms to check, what Google says about AI Overviews, which AI crawlers to allow, and a 60-minute review plan.
Shreyas M VVercel crossed a $500M annualized revenue run rate in early July 2026, up from $200M+ ARR in September 2025. See the revenue timeline, the funding rounds, and how Next.js, preview deployments, a free plan, v0 and AI agents drove it.
Shreyas M VShopify merchants processed $378.4B in GMV in 2025 and Shopify earned $11.56B in revenue, on a business that began as software for a snowboard store. See the timeline, the App Store, partner and payments flywheel, Shopify Plus, and the logistics reversal.
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