Turn your website into a marketing strategy.
Enter your website and Kanso reads it, then writes five documents: product information, a marketing strategy, a brand voice, a competitor analysis and an articles plan. Its agents work from them, and you can read and edit every one.
Free to start · No credit card required. See how it works
At a glance
Everything else starts with a plan on paper
Marketing work goes better when it knows what you sell, who it is for and how you sound. Writing that down takes time most teams do not have.
Nothing is written down
Positioning, audience and tone live in people's heads, so every post and page starts from scratch.
A blank document is hard to begin
It is easier to correct a draft than to write a strategy from nothing.
Context gets repeated
Every teammate and every tool has to be told the same things again.
From a bare website to documents you can correct
Kanso writes the first version from your site. You make it right.
- Writing positioning and audience notes from nothing
- Describing your voice to every writer and tool
- Starting each piece of work without shared context
- Five documents drafted from your own website
- A written brand voice that Kanso's writing agents use
- Documents you can edit, and regenerate when your site changes
The agents read what Kanso writes
The documents are not a separate product. Several agents use them directly.
SEO Agent
Reads your product information and marketing strategy when it writes recommendations.
- It produces
- Recommendations shaped by what you sell and your priorities.
- Where it fits
- When it recommends.
Writer Agent
Writes article drafts from your product information and brand voice.
- It produces
- Drafts about your business, in your voice.
- Where it fits
- When it drafts.
LinkedIn Agent
Writes founder-voice drafts from your product information and brand voice.
- It produces
- LinkedIn drafts that follow your tone.
- Where it fits
- When it drafts.
Reddit Agent
Writes reply drafts that match your brand voice.
- It produces
- Replies in your tone.
- Where it fits
- When it drafts.
From a URL to documents you review
Five steps, in the order the product runs them.
- 01You
Enter your website
Start Free asks for your website. After you sign in, you confirm it once, and the website is then locked to your workspace.
- 02Kanso
Kanso reads your site
Onboarding reads your homepage and the other pages on the same site that it links to. The documents are written from what that read finds.
- 03Kanso
Kanso writes five documents
Product Information, Marketing Strategy, Brand Voice, Competitor Analysis and Articles Plan, as Markdown. Kanso also infers the search queries the GEO Agent tests and the subreddits the Reddit Agent watches.
- 04You
You review and edit
Open each document in your Company panel, correct what is wrong and add what only you know. You can edit your list of competitors there too.
- 05Kanso, then you
Agents use them
Agents start from these documents when you run them. After your site changes, re-run onboarding. It replaces all five documents with fresh versions, including any edits.
The five documents
Each is written as Markdown and kept in your Company panel.
Product Information
An overview, what it does, the category, target customers and the business model.
Marketing Strategy
Your current position, priority channels, a next 90 days list and the risks.
Brand Voice
Your tone, words to use and avoid, and a short example in your voice.
Competitor Analysis
A short comparison for each competitor you track. With none tracked, it says so.
Articles Plan
Five to eight recommended topics, each with a one-line reason based on a gap in what your site covers.
You correct it. Kanso does not run it.
The documents are a starting point for you and for the agents.
Kanso does
- Reads your site and writes the first version of each document
- Uses the documents when its agents run
You decide
- Whether each document is right
- What to edit, add or regenerate
- Which agents to run, and when
Kanso never
- Carries out the strategy by itself
- Changes your website
- Treats its first draft as final
Where this fits
Situations, not results. The documents are only as good as what your site says.
You have a site but no plan
Run onboarding for a positioning draft, priority channels and a 90-day list to react to.
You want your writing to sound like you
Fix the Brand Voice document, and the writing agents draw on your version.
Your product has changed
Edit Product Information, or re-run onboarding to start from a fresh read of your site.
How Kanso approaches strategy
Each point is something the product does today.
It starts from your real site
The documents come from what your pages actually say, not from a questionnaire.
One context, many agents
Agents read the same documents, so your voice and positioning stay consistent.
Everything is editable
The first draft is a starting point you can correct.
What Kanso does not do here
A strategy document is not a marketing team. These are the limits.
It does not execute the strategy
The Marketing Strategy is a document. Agents do their own jobs when you run them.
It does not add more documents
There are five. Kanso does not produce a budget, a content calendar or a launch plan.
It cannot know what your site does not say
The documents come from your public pages. Anything missing or out of date there will be missing or out of date here.
The Articles Plan is for you to read
The Writer Agent chooses its topics from your Search Console queries, not from this plan.
It does not promise results
A strategy document is not an outcome. Kanso makes no promise about traffic or growth.
Related use cases
Turn Search Console Data Into Content
Turn Search Console opportunities into long-form article drafts in your brand voice, for you to review and publish.
The Writer Agent drafts from your product information and brand voice.
Research a Product LaunchComing soon
Find the conversations around a launch and check your launch page. Kanso has no launch mode; you post yourself.
Research the conversations around a launch, from the same company context.
Questions about this use case
What are the five documents?
Product Information, Marketing Strategy, Brand Voice, Competitor Analysis and Articles Plan.
Can I edit them?
Yes. Open a document in your Company panel to edit it, or re-run onboarding to regenerate all five from a fresh read of your site. Regenerating replaces any edits.
Which agents use them?
The SEO Agent uses your product information and marketing strategy. The Writer and LinkedIn agents use your product information and brand voice. The Reddit Agent uses your brand voice, and the GEO Agent your product information.
Does Kanso carry out the strategy?
No. The strategy is a document for you to read and edit. Each agent does its own job when you run it. Most agents run when you start them from your dashboard. Scheduled runs are built in and currently paused.
Can I change my website later?
Once you confirm your website it is locked to the workspace, and a different address is refused.
What does Kanso read?
Your homepage and the other pages on the same site that it links to.
See plans and pricing · All use cases
Get a first draft of your marketing strategy.
Enter your website. Kanso reads it and writes five documents for you to review.
Get started free · No credit card required