Build a personal brand that sounds like you, one draft at a time.
Kanso drafts X and LinkedIn posts in your own voice, writes long local guides from your search data and checks your agent website. You edit each draft and press the button yourself, and Kanso never sees a listing or a client.
Free to start · No credit card required. See how it works
At a glance
Clients choose a person, and a person has to show up online between showings
An agent's name carries the business. Staying visible alongside showings, calls and paperwork is hard, and most posts end up generic.
Posting is sporadic
Weeks of silence follow a busy closing, and the profile goes cold.
The voice is yours, and so is the effort
Templates sound like everyone, and writing something personal takes an evening.
The website is an afterthought
An agent site often has a single bio page and a feed, and little that answers a buyer's questions.
From an empty compose box to a few drafts you can make your own
Kanso supplies starting points. What happened on a real deal, and the voice, come from you.
- Staring at a blank post
- Copying a template with no voice
- An agent site with a bio and nothing else
- Three X drafts per run, each on a different angle and within 280 characters
- A first-person LinkedIn draft in your voice
- A long local guide drafted from a query your site almost ranks for
Two social drafters, a writer and a site check
X and LinkedIn give you posts, Writer drafts the guides, and SEO looks at the agent site.
X (Twitter) Agent
Writes three drafts per run on different angles, in Personal Growth Mode as a first-person agent voice or in a company voice.
- It produces
- Three drafts within 280 characters.
- Where it fits
- Short, frequent posts that sound like a person.
LinkedIn Agent
Drafts one first-person post per run, rotating through six categories, for your personal profile.
- It produces
- A post of about 150 to 220 words.
- Where it fits
- Longer posts for professional referrals.
Writer Agent
Takes a Search Console query where your site is off page one and drafts a long guide.
- It produces
- A Markdown draft for you to localise.
- Where it fits
- Neighbourhood and moving guides.
SEO Agent
Reviews up to 25 public pages of your agent website with Search Console data.
- It produces
- Findings on titles, descriptions and headings.
- Where it fits
- Shows what a visitor sees on your bio and area pages.
A few minutes between appointments
Five steps. You supply the facts and the final say.
- 01Kanso
Describe yourself from your website
Kanso takes your homepage and the same-site pages it links to and writes five documents, a brand voice among them. A site with one page gives it little to go on, so edit the documents by hand.
Draft X posts
A run gives three drafts. Regenerate one on its angle if it misses, or discard it. It takes no brief, so it cannot be pointed at a listing.
Draft a LinkedIn post
The draft is told not to invent customers, meetings or personal stories, so add the real detail you want in.
Draft a local guide
With Search Console connected, it drafts for a query with over 50 impressions where your site sits off page one. A new site may have no qualifying query.
- 05You
Edit and post by hand
Pick the drafts you like, rewrite them, and post. X and LinkedIn publish only when you press Post now, or you can copy the text elsewhere.
What you receive
Drafts appear in the Agents Feed for you to use or dismiss.
X drafts
Three short posts on different angles, with the character count in view.
A LinkedIn draft
A first-person post that opens on a hook, with a one-line rationale.
A local guide draft
A long Markdown article to complete with your own market knowledge.
Your name goes on it, so you decide
Kanso has no deal data and cannot know what you did last week.
Kanso does
- Reads your public site and search data
- Drafts posts and a guide
- Re-checks a post before it is sent
You decide
- Which drafts to use, edit or drop
- What goes into each post
- Whether and when each is posted
Kanso never
- Posts without your click
- Reads listings, clients or a CRM
- Values a home or forecasts a market
Where this fits
Situations, not results. They depend on your documents and your queries.
A quiet fortnight
Run X for three starting points, keep one, and rewrite it around something you saw this week.
A move-to-the-area question
If your site is on page two for it, the Writer Agent can draft a guide you fill with local detail.
A bio page that says little
The site review shows whether it has a clear title and description and whether crawlers can reach it.
How Kanso approaches an agent's personal brand
Each point is something the product does today.
It writes as one person
Personal Growth Mode drafts in the first person, and the voice comes from your site's documents.
Drafts avoid made-up stories
The agents are told not to invent statistics, customers or personal stories.
Nothing posts itself
There is no scheduler, so a post exists only when you press the button.
What Kanso does not do for individual agents
A personal brand needs a person. These are the limits.
It does not read listings, an MLS or a CRM
It knows nothing about your clients or properties, so drafts cannot be about a specific sale.
It does not value or forecast
It does not estimate prices or predict the market, and any figure in a draft needs your check.
It does not schedule or auto-post
No queue, no best-time picking, and no posting while you are away.
It does not read engagement
It reports no impressions, likes, reposts or follower numbers from X or LinkedIn.
It does not post to company pages or attach images
LinkedIn posts go to the personal profile as text only.
Related use cases
Build Your Founder Voice
Draft founder-voice posts for LinkedIn and X from your marketing context, then edit and publish them yourself.
How the X and LinkedIn drafts are made.
Turn Search Console Data Into Content
Turn Search Console opportunities into long-form article drafts in your brand voice, for you to review and publish.
How the Writer Agent picks a topic.
Get Found in AI Search
Check how readable your site is to AI systems, estimate how citable it looks, and turn the gaps into actions.
What AI crawlers can read of your site.
Real Estate
Content and search drafts for brokerages that need a steady stream of area and market content.
For a brokerage or team rather than one agent.
Small Business
Marketing help for owners with no marketing staff: a strategy from your site, then drafts to review.
For owner-run businesses of any kind.
Questions about this use case
Can Kanso write about a property I have listed?
No. Neither run takes a brief and Kanso has no property data. Edit a draft to mention a listing yourself.
Will it post for me?
No. X and LinkedIn publish only when you press Post now.
What does Personal Growth Mode do?
It sets the X Agent to write in your first-person voice rather than a company voice. It is a voice setting and does not track your followers.
Can it tell me what a home is worth?
No. It does not value homes or predict the market. Any figure has to come from you and be checked by you.
Does it see my clients or CRM?
No. It works from your public website and any Search Console data you connect.
Which of the drafts need Search Console?
Only the local guides. X drafts, LinkedIn drafts and the site review do not.
See plans and pricing · All use cases
Start with three drafts in your own voice.
Enter your website. Kanso profiles you and drafts posts and a guide for you to edit and post yourself.
Get started free · No credit card required